Friday, December 21, 2007

Can world’s cheapest car – Tata’s 1lakh car- co-exist with prestigious brands like Jaguar and Land Rover?

A particular motor vehicle company is seen to concentrate mainly on one range of products, be it Toyota, Nissan or BMW, they are known for a particular category of cars. As the world now knows TATA MOTORS is out to create the world’s cheapest car! It will cost INR 1 lakh. That is equal to around US$2700 only!

But, Tata Sons Chairman Ratan Tata has said it is possible for the world's cheapest car to co-exist with prestigious brands like Jaguar and Land Rover despite an image disparity. He says if the brands like Nissan and BMW have the mini versions of cars why can’t TATA MOTORS, and he is pretty confident about this. Toyota has “Lexus” and Nissan has “Infini” and BMW has its “mini”. So, the market competitors are now trying to prove their skills in other range of their products and why not?? It’s getting them more business; they are giving low price cars to the people, which is good for a common man to fulfill his dream of having a car; and the makers are world renowned market leaders so the quality can be assured.

The world is waiting to catch a glimpse of the much touted Tata’s 1 lakh car, which would be unveiled at the Auto Expo in New Delhi on January 10. The car market is said to experience the decade’s greatest metamorphosis after the actual on-road launch of this highly spoken Tata’s 1 lakh car.